Building A Powerful Brand Identity

You’ve got a logo and even a slogan but that’s not a brand. Branding is much more than choosing a brand name and slapping few colors on a logo. Branding takes place at every touch point, every interaction with a customer and every time they think of your brand. read more

What is 5G?

5G is the next generation in technology that’s expected to change the way people live and work. It will be faster and able to handle more connected devices than the existing 4G LTE network, improvements that will enable a wave of new kinds of tech products. What are the benefits? Companies are wanting 5G because of its benefits. read more

Brand Story Telling

Brand Storytelling: A Must-Have Marketing Strategy

Do you remember some of the graduations you have attended over the years? Do you remember the stories that the commencement speaker told? Well, confess to me…I do not remember the speakers’ names, but I remember most of the stories because it stuck with me even a few years after I attended the graduation. read more

Baby Boomers – who are they and why are they a target for marketers? Let’s Discuss!

“Baby boomers!” What comes to mind about that generation? The stigma of baby boomers is that the old, not up to date with technology, and don’t understand other generations. Baby boomers are everything but that. In this blog, we will discuss the stigma of baby boomers, how they differ from it, and why they are a target for marketers. Baby boomers are in later stages of life, are technologically savvy, read more

Is Zoom Doomed with Consumer Privacy?

Zoom Video Communications is a remote conferencing services company. Many organizations use their product for its video conferencing, online meetings, chat, and mobile collaboration to stay in contact with remote colleagues, customers, partners, etc. read more